Innovations in marketing and advertising in 2025: how drone shows are transforming advertising

The world of marketing and advertising is constantly evolving, and in 2025 brands are looking for innovative strategies that generate impact and engagement with their audience. Among the most disruptive trends, drone shows have emerged as a powerful tool to create memorable experiences, redefining the way companies interact with their audience.

Durante el prestigioso torneo hípico La Silla en Monterrey, 200 drones ofrecieron un show de drones ecuestre, proyectando figuras icónicas del mundo de la equitación.
The rise of experiential marketing and the power of drone shows

In the digital age, brands need to go beyond traditional ads. Advertising is now focused on experiential marketing, where the audience doesn’t just see a message, but lives and remembers it. Drone shows allow brands to transform events and campaigns into immersive experiences that impact audiences and generate conversation on social media.

Some key advantages of drone shows in advertising include:

  • Unprecedented visual impact
  • Sustainability and pollution reduction
  • High level of customization with brand logos and animations
  • Viralization potential in social networks
  • Ability to attract attention at large corporate events.
Success stories: Brands that have opted for drone shows
1. Intel and its revolution in mass events

Intel has pioneered the use of drones for visual shows at major events such as the Super Bowl and the Olympics. Its technology has made it possible to replace fireworks with drone shows that offer a safer and more environmentally friendly experience.

2. Disney and the magic of drones in its theme parks

Disney has incorporated drone shows at its theme parks to offer nighttime experiences full of light and color. These shows tell stories through choreography in the sky, elevating the visitor experience to a whole new level.

3. Coca-Cola and its Christmas campaign with drones

Coca-Cola used drones to project its iconic holiday image into the skies of key cities, combining technology and emotion to strengthen its connection with consumers.

4. Arby’s and its rebranding with a drone show.

In an innovative campaign, AiON developed a spectacular drone show for Arby’s, marking its brand relaunch with an unforgettable visual activation. This event captured the public’s attention and generated great interaction on social networks, consolidating Arby’s presence in the market with a disruptive strategy(See more).

show de drones para campañas de marketing

5. Kimberly-Clark and its exclusive event in Playa del Carmen

AiON also carried out an impressive drone show for Kimberly-Clark in Playa del Carmen. This exclusive event was designed to highlight the brand’s identity in a paradisiacal setting, creating an impactful visual experience for attendees and reinforcing the company’s connection with its audience.(Read more)

How to integrate drone shows into your marketing strategy in 2025

If a brand wants to stand out in 2025, it should consider drone shows as a key tool for its brand activations and corporate events. Some effective ways to incorporate them include:

  • Product launchesCreate a visual spectacle that presents a new product in an impressive way.
  • Corporate events: Surprise employees and customers with an innovative visual experience.
  • Advertising campaigns: Integrating drones in digital strategies to generate viral content.
  • Brand activationsCustomize shows with logos and corporate messages in the sky.
Work with industry leaders

At AiON, we are specialists in creating drone shows designed to enhance your brand image and make your events unforgettable. We work with cutting-edge technology and an expert team to offer you a fully customized experience, whether for a product launch, corporate event or brand activation.

Ready to take your advertising strategy to the next level? Contact us and find out how an AiON drone show can transform your brand’s presence.

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