Drone shows in Latin America: The trend that is transforming events and brands

In recent years, drone shows have established themselves as an innovative tool in the entertainment and marketing industry in Latin America. These presentations combine advanced technology with artistic creativity, offering unique visual experiences that capture the public’s attention and enhance the image of brands.

Show de drones en el Festival de las Luces en Costa Rica, presentado por el BAC.
The revolution of drone shows at events

Drones, equipped with LED lights and programmed to fly in precise formations, can create figures, animations and messages in the sky. This technology has been adopted in a variety of events, from cultural festivals to product launches, due to its many advantages:

  • Sustainability: Unlike fireworks, drones do not generate noise pollution or waste, making them an environmentally friendly option for nighttime shows.
  • Customization: Choreographies can be tailored to reflect logos, specific messages or particular themes, aligning perfectly with the brand identity or event.
  • Innovation and modernity: The incorporation of drones projects an avant-garde image, associating the brand with technology and creativity.
Success story: AiON’s drone show for BAC in Costa Rica

An outstanding example of this trend is the show performed by AiON for BAC in San José, Costa Rica, in December 2024. As a prelude to the traditional Festival de la Luz, BAC organized a show entitled “Let every gift be a moment”, in which 420 drones illuminated the capital’s sky, setting a record in the country.

The main objective of this show was to remind Costa Rican families that the true value of the holiday season lies in the moments shared with loved ones, rather than in material gifts. For more than 10 minutes, the drones flew at a height of 100 meters, forming various figures and messages that evoked the festive spirit and family values.

This event not only surprised local attendees, but was also broadcast on national television, broadening its reach and resonance. The production involved a team of approximately 40 professionals, who coordinated every detail to ensure a flawless execution(See more).

Impact on brands and events in Latin America

The adoption of drone shows in the region has proven to be an effective strategy for:

  • Increase brand visibility: Drone shows generate a high visual impact, encouraging attendees to share the experience on social networks and other media.
  • Create memorable experiences: The innovation and amazement that these shows provoke strengthen the emotional connection between the brand and its audience.
  • Stand out in the market: In a competitive environment, offering unique experiences positions the brand as a leader in creativity and technology.
Meet the market leaders

At AiONwe specialize in designing and executing customized drone shows that align with your brand’s objectives and values. If you are looking to transform your next event into an unforgettable experience, contact us at and find out how we can help you reach new heights.

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